#Competition rank tracker how to#

Once you’ve run your Citation Tracker report, you’ll see a tab called Competitor Citations. We find the competitors by looking for what businesses are ranking top in Google Maps for the business type + location (e.g. Third on the list is the Citation Tracker report, which lets you monitor competitor citations and helps you to fill any gaps. Tracking Your Competitors with a Citation Tracker Report

#Competition rank tracker how to#

How to understand a Local Rank Tracker reportģ.

How to create a Local Rank Tracker report.

See the below Help Center articles for more information on setting up and understanding a Local Rank Tracker report: To bump the two competitors off their top spots they will need to include the keywords ‘Best Lawyers’ throughout their content. Two of their competitors rank in positions A and B for the keywords ‘Best Lawyers’. Sodoma Law currently ranks B for the keywords ‘Family Lawyer’, but doesn’t appear in the top 50 results for any of the other keywords. A dash means we didn’t find any mention of the business in the top 50 results. In the Rank column the letters A, B, and C indicate where the solicitor appears in the Local Pack and the numbers show their overall ranking position on Google. When your report is finished, there will be an additional tab called ‘Competitors’ where you can see how your competitors rank for different keywords in the different search engines.įor example, the image below shows where Sodoma Law ranks for certain keywords on Google.

Not sure who your competitors are? The best way to learn is to search for a term related to your business, such as ‘lawyers Charlotte NC’ and see who appears in the local pack or ahead of you in terms of their local positioning. If your report is already set up, you can add competitors by going to ‘Actions’, selecting ‘Edit Report’ and then scrolling down to the Advanced Settings where you can click on the ‘Competitors’ tab. To track your competitors in a Local Rank Tracker report, you can add a maximum of four competitors to the section called ‘Monitor competitor search rankings’ when you set it up. This is a great way to see how your rankings benchmark against your competitors. Next on the list is a Local Rank Tracker report. Tracking Your Competitors with a Local Rank Tracker Report How to understand the Google My Business AuditĢ.How to create a Google My Business Audit report.See the below Help Center articles for more information on setting up and understanding a Google My Business Audit report: So, to try to rank higher for the search term divorce attorney, they need to gain more high-quality reviews (which our Reputation Manager tool is perfect for). Working our way across the table, we can see that Sodoma Law has more citations and website authority (a score that predicts your website’s ability to rank on search engine results pages) than the top three companies, but far fewer reviews. We can also see that Arnold & Smith, Collins Family Law Group, and McIlveen Family Law Firm are their three main competitors because they rank in first, second, and third positions, respectively. This data is benchmarked against your own so you can see the areas that may be helping their search rankings that you may not have focused on, giving you some really actionable insights.įor instance, in the Google My Business Audit report below, we can see that Sodoma Law is ranking in sixth position for the search term ‘divorce attorney’. the primary business category they’re using.their star ratings and number of photos on Google.

the number of citations, links, and reviews they have.

The audit is split into corresponding search terms based on your business type and reveals nuggets of information about your competitors such as: It uses your business location and business type to identify the competitors which a re ranking top in the local pack for the search terms and search the location you’ve chosen. Tracking Your Competitors with a Google My Business AuditĪ Google My Business Audit lets you quickly assess the status of your Google My Business profile and how it compares to your top online competitors. Let’s take a look at a Google My Business Audit first. The five BrightLocal tools to help you crush your competitors are: In this overview, we’re to show you how to use BrightLocal’s tools to map your competitive landscape and pinpoint opportunities for growth. If you’re wondering who your competitors are, what their local SEO strategies are, and if there’s a gap in the market for you to exploit, then you’ve come to the right place. (Updated Feb 2021 to include Local Search Grid competitor GMB tracking)